Guaranteed to boost your page rank
SEO is hard, so many options, so little time. What’s more, Google don’t want you gaming their system, so they’re always changing up their secret sauce algorithm to make it more difficult for you to dominate your competition online. However, there is one way to increase your WordPress sites’s page rank. An SEO method that even Google publicly encourage all web masters implement. Page speed! Google promote faster sites over slower. So, you can easily outrank your competitors if your pages load more quickly.
WordPress needs to be hosted right
Now, getting WordPress to load quickly out of the box is not easy. Now at version 3.8, WordPress is all things to all people. No longer just a humble blogging system, WordPress is a state the art CMS that support millions of plugins and themes. You can pretty much build any website under the sun with WordPress. Literally, anything you can think of can be built on it. That in itself is pretty amazing, and is the single reason I’m a lifelong fan. Sure, I’ve dabbled with Textpattern, Expression Engine, SquareSpace and more recently Jekyll & Ghost, but none of the competitors come close to the feature set of WP. It’s true, Jekyll is faster out of the box, but it doesn’t do as much, and it’s also not in any way user friendly for noobs. Even my Mum uses WordPress, and for years she has been happily writing about health issues and products over at mariannegutierrez.com. Occasionally the comments get a little nasty, but this is mostly due to companies desperately trying to lobby her to change her opinion of their products. Which in many ways, is a good problem to have.
WordPress is slow, because it does so much. Once you have a typical site loaded up with 10+ plugins, you are probably creating an unnecessary amount of calls to the database. This slows things down, because if you bought an off the shelf hosting service from GoDaddy or someone, the database will be poorly optimised for the task at hand. And this is just one area of performance that cause pages to load slowly, you also need to optimise your images and serve them form a CDN. A what!?! I hear you ask. A CDN is a content delivery network; modern websites—even relatively small blogs—are no longer served from a single box. CDNs serve content from a global network of servers so that your user is delivered that cute picture of your cat from a server that’s closest to their physical location. Sounds awesome, but also quite complicated, right? That’s the problem. It is feasible to optimise WordPress yourself using some VERY good plugins, but it’s not easy. I’ve been there and done it, and it’s not worth the effort when their is a better turn-key solution out there. Seriously, if you’re into content marketing, the less time you spend on tech and the more time you spend on creating content, the better off you will be.
Sign-up for WP Engine and live a happier life
WP Engine are experts at caching, database optimisation and content delivery. Hosting a WordPress website on WP Engine will instantly speed it up. Google will spot this page speed increase and award you better ranking in a matter of hours. What’s more, WP Engine have an amazing support team, readily accessible via email or chat and they understand all of the messy mumbo jumbo around website optimisation. You can literally zero out your brain of all your WordPress optimisation worries and fill it with something more fun.
Other options/ WP Engine’s competitors
WP Engine are not the guys offering managed WordPress hosting. In fact, this vertical has become pretty busy in recent years, with several companies offering great services to ease the pain of traditional WordPress hosting. Let’s face it, the previous professional WP hosting method of ordering a VPS sucks, because you are forced to administrate the server yourself. Learning Unix is fun for a while, but when the shit hits the fan, it’s miserable, unless you’re an expert. When I signed up for WP Engine, I was also looking at Pagely and Synthesis, but at the time, WP Engine were offering the best value for money for the amount of sites I needed to host. I plan to try out the competition at some point and do a better comparison of their offerings alongside WP Engine.